On the occasion of 14th August, activation was held at Ocean Mall Karachi by Borgata Company, for their clients UBL and MasterCard Pakistan.
This was the launch of Masterpass QR Code, for the first time in Pakistan with collaboration with UBL. Masterpass QR is a new initiative for secure and instant transactions. Through UBL Omni application, customers now can scan a QR code at their preferred outlet for making payments, instead of using credit/debit card or cash.
The activation was interactive information based campaign to educate and assist customers, as to how they can avail Masterpass QR code facilities. UBL representatives were present at the activation booth to help customers open their UBL Omni accounts by following simple steps of CNIC and biometric verifications, followed by activation of their UBL Omni application and account through UBL Customer Service helpline.
The activation was conducted on the 13th and 14th of august and I Phone 6 were given out, courtesy of Mastercard Pakistan, through digitally monitored lucky draws. Both days the activity was hosted by actor/ RJ/ Host Khalid Malik and each day 5/6 I Phones were presented to people who had opened their UBL Omni Accounts and done successful minimal transactions through Masterpass QR Code.