Almirah held its first ever bloggers meetup where the brand team and the design team met the bloggers. The event also included a styling 1-on-1 session with celebrity stylist Ehtesham Ansari.
At Almirah, fashion has always been a recurrence of ideas but what makes it original is how you put it together. The brand strives a fine balance in bringing only the masterpieces while keeping the aesthetic sense intact, with Almirah you can create your own flair, let it be exclusive for yourself and striking for others. This was reflected in a live interactive session by celebrity stylist Ehtesham Ansari who showed demonstrations on how Almirah’s pieces can be worn for work, a night soiree or on streets of Paris.
The new collection Dervesh, which was revealed at the occasion, is uniquely embellished and stitched to make you stand out in crowd, with luxurious fabrics, ethnic cuts, vintage themes and keeping it close to heritage the outfit is versatile and will make you shine.
Farrukh Malik, General Manager Almirah said at the occasion, “Almirah is the innovation of elegant, classical and contemporary designs which revitalize your experience with the essence of beauty and a promise of luxurious quality. The collections are designed with you in mind. Every day is a new adventure with a unique mood and a different style. We know that the clothes you choose are a reflection of your daily adventures.”
Head Designer Womenswear Ambreen Zaidi along with the Head Designer Menswear Hasan said, “At Almirah we aim to design every piece as a master piece. The fabrics used are pure and rich. It is luxury redefined. With fine details, opulent embellishments and with every collection designed keeping our customers in mind we aim to imbue the antiquity of a lost era with a tinge of the modern. That’s why you’ll see splendid fabrics adorned with beautifully printed designs and motifs. Dark, earthy tones are brightened by bold prints, and luxurious fabrics with exquisite embroidery are beautified by rich autumnal hues.Tassels and embellishments evoke a sense of the days of Hellenic sophistication. Our designs are classic and timeless – gorgeous treasures that you can wear and cherish eternally.”
Brand Manager Almirah, Farah Fateh added, “Our aim is to make Almirah a stand out name for all, we know that fashion is very subjective what catches the eye for one particular person doesn’t for the other. Almirah is proud to offer eye-catching casual and formal dresses since its inception. What makes Almirah edge over the competition is the personal insight and care in each and every design and detail. We, at Almirah promise to bring the best in terms of apparels and we pledge to give you dazzling and elegant looks every season. “
The event’s planning, executing and PR was handled by Moiz Kazmi and team with hors d’oeuvres by Patio and event styling by Drape.