[Karachi, 8th March 2017]: Chalay Thay Saath, the highly awaited upcoming feature film produced by We Think Films in association with Hot Water Bottle Films, is ready to hit cinemas across Pakistan on April 21st, 2017. Chalay Thay Saath is a romantic-drama film which has been directed by Umer Adil, produced by Beenish Umer with Sheikh Shiraz Mubashir as the Executive Producer. The ensemble star cast includes Syra Shahroz, Kent S. Leung, Behrooz Sabzwari, Mansha Pasha, Zhalay Sarhadi, Shamim Hilaly, Osama Tahir, Faris Khalid and Sherbaaz Kaleem.
Chalay Thay Saath is a feel-good film that depicts a journey of growth, friendship, love and loss, set in beautiful Gilgit- Baltistan reagion in the north of Pakistan. The film revolves around the character of Resham; a doctor who is on a trip home with her friends who have never been there before.
“We are very excited to release this film all over the world and with high hopes that people will not only enjoy it for its story but also appreciate the attempt at highlighting the Pak – China Relationship along with the exploring the immense, natural beauty of our country which should be known around the world for highlighting the positives of Pakistan,” shared Sheikh Sheraz Mubashir the Executive Producer of the Film.
“We have received immense love and support from people after the launch of the trailer and we feel proud to present Chalay Thay Saath, as it connects with the everyday lives of people like
you and me. This film will be a treat for Pakistani cinemagoers and it is sure to keep the audience engaged,” shared Beenish Umer.
“Chalay Thay Saath is not just a film, it is a leap for our film industry as we have international actor Kent S. Leung acting alongside our most talented artists such as Syra Sheroz, Mansha Pasha among others who have done justice to their characters and made this film possible. We hope that this film reaches out and touches the hearts of people and lends support to our film industry in Pakistan,” said Umer Adil.
Chalay thay Saath would not have been possible without the support and collaboration of our brand partners, Pepsi and Soneri Bank.
“Pepsi’s New Mantra “Jee Lay Har Pal” stands for making the most out of every moment. It’s about having a good time with your friends and loved ones and make every moment count. The JLHP philosophy implores one to leave no dream unfulfilled and to always do what our heart desires. It tells you to forget all your inhibitions, personal or social, and live every day to its fullest. This makes the Pepsi collaboration with ‘Chalay Thay Saath’ a perfect fit. This movie is a beautiful story that celebrates friendship and relationships through a fun filled road-trip featuring a group of fresh graduates. The story revolves around individuals with vibrant personalities who are ready to take control of their lives and follow their hearts. This movie also highlights some of the most breathtaking views of Hunza and Gilgit. Pakistani Cinema has produced some great work in the recent years and Pepsi has always appreciated all the amazing work that is being done by our very own talented people,” shared by Pepsi
“With our vision to help the society grow, we hope to leverage this fusion positively and not only portray the enchanting northern side of Pakistan but also build good relationships on China Pakistan Economic Corridor (CPEC),” shared Ms. Fariya Zaeem, Head of Marketing of Soneri Bank
Hammad Sohail, Head of Marketing; Levi’s®, Dockers® and Denizen® said “Since the invention by Levi Strauss in 1873, we have been capturing the imagination and loyalty of people for generations and has progressed into the world’s leading Jeans wear Brand across the globe. It’s been a great journey to support and have worked with the extremely talented and hardworking team of ‘Chalay Thay Saath’ by being the official wardrobe partner for the film. Levi’s® has always been a pioneering brand in supporting upcoming musicians and artists and have supported Pakistani movies in the past and will continue to extend our support for the revival and success of our film industry.