- Escape the Ordinary, Nando’s Pakistan introduces Espetada Carnival
- The Espetada Carnival arranged an engaging activity with bloggers, Go Where The Carnival Takes You in order to ensure they experience the real theme of the signature Dish
- Massive engagement on digital with video, pictures been monitored #TasteTheCarnival
Dated 16th September: Nando’s Pakistan launches quest for bloggers to “#TasteTheCarnival”
Karachi, 17th September, Nando’s Pakistan invited prominent Karachi based bloggers on a fun-filled quest to taste the carnival.
The quest began at the S.M.C.H.S branch where bloggers were the invited bloggers were split into teams and requested to find logos hidden throughout the branch.
Upon successful completion of the first task, bloggers were provided with a coded message and were instructed to reach the boat basin outlet to decode the message they had received.
A decryption cypher was provided to the bloggers at the second location. Bloggers solved their morse code clues and performed their task, which was to take a selfie with their team at the entrance of the restaurant and post it on their social media profile.
Nandos Pakistan replied from their official page on profiles of their quest participants and gave them instructions to reach the Khe-e-Sehar Branch, which was the final leg of the quest to “taste the carnival” where bloggers were treated with a guest appearance from Faiza Saleem of Khawatoon fame and were served the tantalizingly mouthwatering Espetada Carnival.
The theme activity goes with the tagline “Go Where The Carnival Takes You” which been experienced by the bloggers, and finally at the Nando’s Boat Basin branch they find the carnival with appetizing Espetada Carnival.
The activity was met with highly positive feedback from the bloggers who found it to be “engaging” and “entertaining”.